Basically this website that I found and research on is about a roadshow advertising campaign. This company is basically based on advertising principles in their design. I would say that this is a pretty good designed website. Why do i say so?Firstly there is a strong hierarchy, a strong flow and a strong design layout being divided. Designer only focus their informations in the middle part, including the titles, navigation buttons, main contents and sub-contents plus a disclaimer. When users clicked and explore in every single navigation buttons, informations came out in the same position as what we see in the originals. Hence it will not confused users about it.
In another point of view, the usage of colors are pretty contrast, where the designs the designer use a simple background and a delivery van to project out their message. As for their text/ typography wise, they differentiate titles, bodycopy with different colors.
http://www.roadshowadvertising.com/
3 comments:
The website is a very simple site with simple and straight forward navigation system. Great usage of color mood.
The lorry(track? whatever it's called) is a very important icon for the company and the appearance of this icon in every page is a very good way to grab the viewers' attention.
ps:intersting advertising concept by using a lorry to advertise.
i actually saw one of these trucks on the road before .. pretty good way to advertise ur things .. an advert on the go .. haha .. thought the website was pretty boring .. it had too much text and less interaction or images .. if i was the client .. i dont think id be wanting to read alot .. id like the site to get straight to the point
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